Google is testing a blue highlighted More link inside shopping product grids in Google Search, giving shoppers a clearer signal that additional retailers sell the same item. The change turns a plain text link into a prominent button style element so visitors can quickly tell when a product is stocked by more than the sellers already shown on screen.
The experiment was first spotted in the wild and shared online with a screenshot. In the standard layout, the link reads simply as "& more" in plain text, which blends into the rest of the product card. In this new version, the word More sits inside a blue background, drawing the eye and signaling that tapping or clicking expands the list of available retailers.
What the test actually looks like
The blue More link appears within the product grid that Google shows for shopping related searches. Normally, when several retailers stock the same item, the listing shows the phrase "& more" in the same neutral styling as the rest of the result. The new treatment uses a blue background color behind the word More, which makes it look more like a button and far easier to spot at a glance.
Free product listings, which appear when a merchant supplies product data through supported feeds, are the listings that usually carry the More text. Highlighting it in blue is a small design move that changes how visible that extra inventory cue is for shoppers scanning a grid of products.
Why a blue highlight matters for product grids
Shopping grids are dense. Each card carries an image, a title, a price, a retailer name, and often shipping or stock details. A plain "more" string competes with all of that for attention. Giving it a colored background acts as a visual anchor that says there is more inventory to see if the shopper wants it.
For retailers, the practical effect is that shoppers are more likely to notice when multiple sellers carry the same product. For shoppers, it means faster scanning and a clearer sense of choice without having to parse every card in detail.
Is the test live for everyone
At the time the test was first shared, the blue More link could not be reproduced by others running standard searches. That is typical for Google interface experiments: they roll out to a slice of users, often tied to factors such as device type, region, or search session, and Google does not announce them. The screenshot serves as a snapshot of one possible direction, not a confirmed rollout.
Google runs these visual tests constantly across Search. Some, like colored favicons in mobile results or new ad label treatments, ship widely. Others never leave the testing phase. The only reliable way to know whether this blue More treatment has reached your audience is to run shopping related searches yourself and watch the product grids.
What to watch next
Three signals are worth tracking if you sell products through Google:
- Whether the blue More link appears in your own shopping searches and on which devices.
- Whether clicks on the More link change as the visual treatment becomes more noticeable.
- Whether Google extends the same colored button style to other call to action elements inside product cards, such as price comparison or store pickup options.
For teams that need to track how their products and listings surface across different search layouts, a comprehensive audit of a site’s search appearance can show which result types and visual treatments are currently active. Rank tracking that checks positions frequently helps catch visual or layout changes the moment they appear for the queries a business cares about.
FAQ
What is the blue More link Google is testing in shopping results?
It is an experiment that adds a blue background color to the More link inside product grids in Google Search, so shoppers can more easily see that additional retailers carry the same item.
How is the new blue More link different from the normal version?
The normal version shows the text "& more" in plain styling that matches the rest of the product card. The test version highlights the word More with a blue background, making it stand out like a button.
Is the blue More link test available to everyone?
It could not be reproduced at the time it was first spotted, which suggests it is limited to a small group of users as part of a Google interface experiment and is not yet a confirmed rollout.
This article summarizes reporting from seroundtable.com.