Google is testing a new label that places a clear title above the sitelinks inside its sponsored search results, making it easier to see which advertiser owns the additional links. The label reads “more from [advertiser name]” and is shown together with the advertiser’s favicon and business name, giving shoppers a stronger signal of who is behind each paid placement.
What the new sponsored sitelink label shows
The test adds three visible elements above the cluster of secondary links that appear under a top text ad:
- A header line in the form “more from [advertiser name]”
- The advertiser’s favicon next to that line
- The advertiser’s brand name, displayed in plain text
The result is that a sponsored block now looks closer to a small brand card, with a name, an icon, and a set of curated destinations, rather than a row of unlabeled links.
Why the change matters for advertisers
Putting a brand name and favicon above the sitelinks turns the lower portion of an ad from an anonymous list into a branded unit. Shoppers who scan past the first headline can still tell, at a glance, that every link underneath came from one company. For brands bidding on their own terms, that visual ownership is a clear win because it reduces the chance that a competitor’s ad looks like part of the same block. For brands running across sitelinks pointing to different product categories, it also sets clearer expectations about what each link will lead to.
What the change means for searchers
The same label works in the other direction too. A heading such as “more from [advertiser name]” makes it obvious when a set of secondary links all route to one advertiser, so nobody mistakes a bundle of paid sitelinks for organic shortcuts or for links from a different site. That extra clarity is the main reason the test exists.
How wide the test is and where it runs
The format has only been seen in limited testing and is not visible to every searcher. The visual itself was shared in a public screenshot, which is the only public evidence so far that Google is running the experiment. Because Google routinely rolls small UI changes out to a slice of users before deciding whether to keep them, advertisers and SEOs should treat this as a pilot rather than a confirmed launch. Tracking tools that capture SERP features can confirm whether the label appears for a given keyword and location.
What advertisers should watch next
Three signals are worth watching while the test is live:
- Whether the “more from [advertiser name]” line is editable through Google Ads, or is pulled automatically from the advertiser’s verified name
- Whether the favicon is sourced from the linked domain or from the advertiser’s Google Ads account
- Whether the label appears across all device types, or only on desktop
If Google ships the feature more broadly, sitelinks in sponsored results will read less like a plain list and more like a small brand panel, with the company name and icon doing the work that headlines once had to do alone.
FAQ
What is Google testing in sponsored results sitelinks?
Google is testing a header titled “more from [advertiser name]” placed above the sitelinks under a top text ad, along with the advertiser’s favicon and brand name.
Does the new label show the advertiser’s name and favicon?
Yes. The label pairs the phrase with the advertiser’s favicon and the advertiser’s name, so the sitelink cluster is clearly tied to one brand.
Is the new sitelink label available to everyone?
No. The change has only been spotted in a limited test and is not visible to every Google user.
This article summarizes reporting from seroundtable.com.