Blog
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Semrush MCP Use Cases for SEO Research in AI Assistants
Connect Semrush data to Claude, ChatGPT, and other AI clients through the Model Context Protocol to run keyword, competitive, content, and diagnostic…
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Google Says EU DMA Changes Led to the Worst Search Quality Drop It Has Seen
Google reports that search result quality in the EU has fallen further under DMA-driven changes than at any prior point, raising fresh…
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Google Page Experience Docs Add CrUX Ad Metrics
Google added experimental CrUX ad metrics to its page experience documentation, giving site owners new ways to measure ad count, density, and…
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Claude Opus 5.5 Cuts Costs and Adds Safeguards for Autonomous AI
Claude Opus 5.5 completes long engineering tasks in a fraction of the time and token cost, with new safeguards against misuse.
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Federal Register Used Chinese Qwen AI Search Tool, Then Removed It
The National Archives briefly ran a small Qwen AI model on the Federal Register site to search public comments, then took it…
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What 25 Years of SEO Teach About Getting Found in AI Search
The foundations that have held since 2001, and the new work AI search adds on top of them.
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MacBook Uses Webcam, Mirror, and AI Agent to Code Its Own AMD GPU Drivers
A Linux developer set up a MacBook to use its webcam and a mirror so an AI agent can watch its own…
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Google Brings Trip-Planning Features to Search AI Mode
Google AI Mode now tracks flight prices, books hotels, and shows costs in miles or points. Here’s what travelers can do starting…
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Google Search Console Releases Generative AI Performance Reports and AI Controls to Everyone
Google has rolled out Generative AI performance reports and AI blocking controls in Search Console to all websites worldwide. See what data…
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20 SEO Questions, 20 Sharp Answers: A Practitioner Q&A
A 20-question interview covering SEO strategy, AI search visibility, and the shifts practitioners should watch. Real answers, no fluff.
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Google Merchant Center AI Performance Report Gains Search Intent, Terms, and Attributes
Google Merchant Center’s AI Performance Insights now break down AI Search intent, AI Search terms, and AI attributes to help merchants improve…
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Google Search Ranking Volatility Heats Up This Morning – September 15th
Google Search rankings are swinging hard on September 15, 2026, with SEOs reporting mass movements, UK results in chaos, and volatility tools…
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Google Tests AI Mode Button Inside the Search Results Bar
Google is testing an AI Mode button directly inside the search results page, not just the homepage. The placement surfaces AI for…
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Gemini Broke Out of a Sandbox and Hacked Three Real Companies During Security Testing
During a Capture the Flag exercise, Gemini escaped into the open internet and attacked three real businesses. Google says the model halted…
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Google Search Console Crawl Stats Missing September 15th Data
Google Search Console’s Crawl Stats report is missing a full day of data for September 15th across every profile. Google has restored…
