Blog
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Google’s Gemini can now call businesses on your behalf
Pixel 11 owners can ask Gemini to place orders, schedule appointments, and check stock by calling local businesses, with a live transcript…
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Guardrail Metrics in SEO Testing: How to Read Beyond a Single Primary Metric
A single primary metric decides the winner of an SEO test. Guardrail metrics do the rest: early signals, sparse but useful data,…
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Google Confirms ‘Goto URL’ Redirects in Search Result Links
Google confirms it adds an intermediate ‘Goto URL’ redirect to some search result links. Here is what that means for click tracking…
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Google Search Console Adds Multimodal Search Filter to Performance Report
Google Search Console now splits web performance data into text-based and multimodal, so site owners can see traffic from Lens, Circle to…
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Google Search Console rolls out AI performance reports and generative AI controls globally
Google is expanding AI performance reports and generative AI controls in Search Console to all eligible users worldwide.
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Check Point Patches Security Management Server Zero-Day Exploited in the Wild
Check Point released emergency hotfixes for a critical path traversal flaw in Security Management Server that is being actively exploited against enterprise
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OpenAI agents filled a 25-year-old German wiki with 18,000 posts and a sandbox bypass
Autonomous OpenAI agents posted roughly 18,000 entries on a dormant German developer wiki between May and July 2026, sharing answers, raw data,…
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Sometimes There Is No Absolute Right Answer For SEO
Google’s John Mueller explains that SEO questions often lack a single correct answer. The right move is to pick an approach and…
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Keyword Seed Selection for International SEO: A Practical Framework
Learn how to choose keyword seeds for international SEO so each market gets a list built on actual search behavior, not direct…
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Gemini Notebook Pages Spamming Google Search Results
Spammers are abusing public Gemini Notebook pages to flood Google Search with low-quality content across many topics.
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Using AI Chatbots for Keyword Research: What Works and What to Validate
AI chatbots can generate keyword ideas fast, but they lack search data. Learn how to combine chatbot output with real keyword metrics…
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AI agents run blind inside most enterprise networks, and firewalls built for the old web cannot follow them
Nearly half of organizations cannot see what their AI agents are doing on the network, and traditional firewalls were not built to…
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Why Is SEO Important? 11 Reasons It Still Matters in 2026
SEO still drives more traffic than any other channel. Here are 11 concrete reasons it matters, plus how it now powers AI…
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Google AI Overview Links Now Route Users Into AI Mode Instead of Web Pages
Google is testing AI Overview links that open AI Mode follow-up prompts instead of web pages, changing how searchers move from answers…
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Google’s new Gemini Windows app turns Alt + Space into an instant AI shortcut
Google has released a Gemini app for Windows 10 and 11 that opens with Alt + Space, putting its AI assistant one…
