Blog
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Microsoft Defender flags legitimate Google search links as malicious
Microsoft Defender for Office 365 Safe Links is wrongly blocking Google search URLs as malicious. The incident has been resolved, but some…
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Topic Clusters: A Five-Step Guide to Building Topical Authority
Learn what topic clusters are, why they boost visibility in search and AI answers, and how to build and measure your own…
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Google Testing Continue Button After Human Verification On Search Results
Google is testing a grayed-out Continue button that activates once the request is verified as human, expanding its anti-scraping efforts beyond sign-in…
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Internal Links: How They Work and Why They Matter for Search and AI
A guide to internal linking: how links shape crawlability, pass authority, and structure sites for both search engines and AI platforms.
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Check Point confirms active exploitation of Security Gateway VPN RCE flaw
Check Point confirms active exploitation of CVE-2026-85102 and CVE-2026-93616 in Security Gateway. CISA adds both to its KEV catalog with a September…
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Google AI Mode Adds Link Carousels for Developing Topics
Google has rolled out link carousels for developing topics inside AI Mode, building on the same feature that launched in AI Overviews…
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Google Business Profiles Tests AI That Sets Your Hours Automatically
Google is testing a tool that lets merchants describe their hours in plain text, then auto-fills the structured schedule on their Business…
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Google Search Console: A Complete Guide to Setup, Reports, and Fixes
Set up Google Search Console, submit sitemaps, and use every report to find and fix indexing, ranking, and Core Web Vitals issues…
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Bing Tests Search Result Snippets Without Site Names
Microsoft Bing is testing search result snippets that display only the page URL instead of the site name. Google tested a similar…
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Google Tests Blue More Link In Shopping Product Results
Google is experimenting with a blue highlight on the More link inside shopping product grids, making it easier to spot when extra…
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Spammy Google-selected canonicals in Search Console: what to do when it points off-site
Google’s URL Inspection tool can pick a spammy off-site URL as the canonical for an unindexed page. Here’s why it happens and…
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Google Tests Larger Image Local Service Ads Design
Google is testing a redesigned Local Service Ads layout with bigger images and a highlight box, signaling more investment in the format…
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B2B Answer Engine Optimization: A Practical Guide for Vendor Shortlists
How B2B brands earn placement in AI-generated shortlists, and how to measure AI visibility across the full buying committee.
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Google Confirms It Does Not Penalize Sites for Old Outbound Links That Later Host Shady Content
Google’s search relations team says a site is not penalized for old outbound links to a domain that changed ownership and later…
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Google’s Gemini can now call businesses on your behalf
Pixel 11 owners can ask Gemini to place orders, schedule appointments, and check stock by calling local businesses, with a live transcript…
