Microsoft Advertising now shows one-line consumer review snippets under sponsored results in Bing, and the reported example came from a Trustpilot profile. Microsoft Advertising began showing a consumer review extension in Bing’s sponsored results, a single line of customer feedback placed under the ad and labeled as coming from a consumer review. The format was documented in late September 2026 from a screenshot of a live result, and it sits only on paid listings.
Does this change your organic rankings?
No. The extension attaches to a Microsoft Advertising sponsored placement, not to organic listings, so it appears only on paid search inventory within Bing.
What the extension looks like
The extension is a single line of text directly below a Bing sponsored ad, prefixed with a short label that marks the text as a consumer review rather than copy written by the advertiser. In the documented screenshot, a sponsored result for Best Buy carried the review line "They worked efficiently and swiftly" under the main listing.
The ad unit was spotted by Khushal Bherwani, who posted a screenshot shared on X. Treat early, unofficial reports like this with caution.
Where the review text comes from
The line in the documented example came from a Trustpilot profile, a public consumer review platform.
Microsoft’s own documentation describes the review extension broadly. According to Microsoft Learn, it lets you "Share positive reviews from a reputable third-party source about your website in your ads," and you "can paraphrase or use an exact quote from the source." The same page lists Trustpilot as one of many approved review partners, alongside the Better Business Bureau, Feefo, Gartner, Reviews.io, Sitejabber and Yotpo. The documentation also notes the extension is free to add, that a click sends the user to the third-party review source, that it will not always show with an ad, and that each campaign and ad group can have up to 20 review extensions associated with it.
How it compares to Google’s unit
This resembles Google’s third-party endorsement ad unit. The Bing example drew from Trustpilot, and Microsoft’s supported review partner list covers a range of review providers.
Why review credibility carries weight in paid results
A 2026 open-access study of consumer attitudes toward display Google ads, published by MDPI on 7 April 2023, surveyed 358 respondents and found that credibility, relevance and originality each positively influenced the intention to click, with credibility carrying the highest value. Prior experience with the ads had no measurable effect in that study. The same study noted that Google held 87.66% of the search engine market share while Bing and Yahoo had only 12.33%.
What to check in your own audit
- Confirm that your brand’s Trustpilot profile, or another supported review source, is claimed and that its reviews are public.
- Read what those public reviews actually say.
- Check whether review extensions are set up in your Microsoft Advertising account. Per Microsoft Learn, ad extensions are stored in a shared library at the account level and must be associated with the account, a campaign, or an ad group before they can serve. Ask whoever manages your paid search to confirm the association.
- Keep the documented limits in mind: the review extension is free to add, there can be up to 20 per campaign or ad group, and it will not always appear with an ad.
What to do now
- Claim and verify your business on Trustpilot or another approved review source, and make sure the reviews there are public.
- Review your most recent public reviews.
- Ask your paid search manager whether review extensions are enabled in Microsoft Advertising and connected to the right campaigns or ad groups.
- Separate paid and organic in your reporting.
- Watch your Bing sponsored results to see whether a review line shows, since Microsoft states the extension will not always appear.
FAQ
Does the Bing consumer review extension affect organic search rankings?
No. It is a Microsoft Advertising ad extension shown in the Bing search results sponsored results section.
Where does the review text in the extension come from?
In the documented example it came from a Trustpilot profile. Microsoft Learn lists Trustpilot among approved third-party review partners and says the extension shares positive reviews from a reputable third-party source, which you can paraphrase or quote exactly.
How is this different from Google’s third-party endorsement ad unit?
The Bing example drew from Trustpilot, and Microsoft’s supported-partner list includes a range of review providers.