Blog
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Google Chrome Adds New Metrics to Measure Ad-Heavy Websites
Google Chrome now offers new metrics that let site owners and developers see how advertising affects the experience on ad-heavy websites.
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Claude for SEO: 5 Ways to Automate Repetitive Work
How to use Claude to automate repetitive SEO work, free up hours each week, and spend more time on strategy that moves…
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Google Now Auto-Expands AI Overviews for Some Searches
Google now automatically expands AI Overviews at the top of results for some queries, giving a full AI answer and an Ask…
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SEO and PPC Are Sitting on Each Other’s Best Insights
SEO and PPC teams already hold the data each other needs. Sharing it produces a more efficient search strategy without merging the…
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Evolving SEO for 2027: What Still Needs to Change
A look at the SEO shifts still required heading into 2027, from entity-first content to measuring visibility in AI-driven search.
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18 SEO KPIs for organic and AI search: how to pick the few that matter
A practical guide to 18 SEO KPIs across organic and AI search, plus a framework for choosing the three or four that…
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Google Business Profile Adds ‘Report Owner Response’ Option for Reviews
Google now lets users flag business owner responses to reviews for issues like profanity, harassment, or personal info. Here’s how the new…
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Google Search Ranking Volatility Continues After August Spam Update
Google Search results have remained turbulent since the August 2026 spam update wrapped on August 21, with tracking tools and SEOs reporting…
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Ox Alpha: A Free Million-Token AI Model From an Anonymous Provider
Ox Alpha gives developers a free coding model with a million-token context window, though its provider stays unnamed and retains prompts.
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Inside Google Maps: 72 ranking signals and the architecture behind local search
A recovered Geostore binary reveals 72 Oyster Rank signals, 793 data providers, and the layered architecture that turns place data into Google…
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How to Do SEO for a New Website in the Right Order
SEO for a new website pays off fastest when you sequence the work: lock structure before launch, then publish and build authority…
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Google Search Console Links Report Goes a Month Without a Fresh Update
The external links report in Google Search Console has not refreshed its data since August 8, 2026, a delay SEOs have now…
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Google’s top ranking factors, according to 131 SEO professionals
A survey of 131 SEO professionals ranks the Google ranking factors they consider most important. See which signals lead and why they…
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Google Search Console Indexing Report Missing June 2026 Data
A gap in the Google Search Console indexing report for June 2026 reflects a known reporting delay, not lost pages. Google says…
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The Dehumanization of SEO: Displaced by Code, Ignored by Communication
Human judgment, relationships, and clear communication still decide SEO results, even as automation absorbs more of the routine work.
