Gemini can now call businesses on a user’s behalf through a feature rolling out first to Pixel 11 owners in the U.S. who hold a paid Gemini subscription. The tool, called Call for Me, runs as an experiment inside the beta version of Google’s Phone app for Android, and it gives the AI the ability to place real calls from the user’s own number while the user watches a live transcript and can take over at any moment.
What Call for Me Actually Does
Call for Me lets Gemini dial a business, introduce itself, navigate automated phone menus, wait on hold, and then carry the conversation. A live transcript streams on the user’s device so the call can be monitored in real time, and the user can jump in at any point. The calls go out from the user’s own phone number, dialed directly from the device.
Google designed the feature to handle tasks that involve a back-and-forth with a real person on the other end of the line. The company says Gemini can call a store to ask whether a product is in stock, make a restaurant reservation, move a scheduled appointment to a different date, or place items on hold.
What Gemini Can Share During a Call
Earlier Google calling tools were limited in what information they could pass along. With this update, Gemini can share personal details that the user has approved in advance. That wider data window is what allows the AI to take on a broader range of tasks, since many businesses need a name, an order number, or a callback number to actually resolve a request.
Where Call for Me Is Available
The experiment is starting small. Access is limited to Pixel 11 owners in the U.S. who pay for a Gemini subscription and who opt into the beta version of the Phone app for Android. Google framed the limited rollout as a choice driven by the nuance of real-world phone conversations, noting that the company wants time to refine the feature before a wider release.
How Call for Me Fits Into Google’s Earlier Calling Work
Call for Me extends a long line of AI-assisted calling experiments at Google. The company first drew attention to the idea years ago at an I/O developer conference, where Google Assistant was shown calling a salon to make a reservation and even adding small filler sounds to sound natural.
Last year Google released Ask for Me, which let Gemini call businesses to ask about pricing or services. Pixel users have also had access to Hold for Me and Talk to a Live Rep, which can navigate phone trees and wait on hold until a real person picks up. A separate tool called Direct My Call displays the numbers needed to move through an IVR system.
Call for Me sits on top of that history, combining the ability to place the call, share approved personal information, and let the user step in whenever they want.
Why This Rollout Is Limited
Google stated that the experiment is starting at a small scale because real conversations are nuanced and the feature needs time to get right before it reaches more users. The narrow opening, tied to a single device family, one subscription tier, and a beta app, is meant to give the company room to test how Gemini handles the unpredictable parts of a real phone call before opening it up.
FAQ
What is Google’s Call for Me feature?
Call for Me is a Gemini-powered feature that places phone calls to businesses on a user’s behalf, introduces itself, navigates phone menus, waits on hold, and carries the conversation. Users see a live transcript and can take over at any point.
Who can use Call for Me right now?
At launch, Call for Me is available to Pixel 11 owners in the U.S. who pay for a Gemini subscription and use the beta version of Google’s Phone app for Android.
What kinds of tasks can Gemini handle on these calls?
Google says Gemini can call a store to ask whether a product is in stock, make a restaurant reservation, move a scheduled appointment to a different date, or place items on hold, sharing personal details the user has approved.
This article summarizes reporting from techcrunch.com.