Site owners now have a direct way to measure how often their pages appear in Google’s generative AI features and to control whether their content can be used for AI grounding. As of August 31, 2026, Google has rolled out its Generative AI performance reports and search AI controls in Google Search Console to all websites worldwide.
The rollout began in the first week of June and expanded access gradually over the following months. Google confirmed the global availability in a blog post and help document, noting that if a site owner does not see the report, it may be because there is not enough data for that site yet.
What the Generative AI Performance Report Shows
The new report appears as an expandable tab under the main performance report in Google Search Console. It is designed to show how a site’s URLs perform specifically within generative AI features in Search and Discover.
The report includes several data dimensions, though click data and query data are not included:
- Impressions: How often URLs from a site appeared in generative AI features in Search and Discover.
- Pages: Which URLs appeared within AI features.
- Countries: Visibility broken down on a country basis.
- Devices: The devices people are using when seeing the website, available for Search results.
- Dates: Performance over time with hourly, daily, weekly, and monthly granularity.
This gives site owners a clear view of whether their content is being surfaced in AI Overviews, AI Mode, and similar generative experiences, and where that visibility is coming from.
How the AI Blocking Control Works
Alongside the report, Google is rolling out a toggle that lets site owners block their content from appearing in or around AI features such as AI Overviews, AI Mode, and AI Overviews in Discover.
The toggle controls whether a site’s content can be used in these AI features, either as links or for grounding. This gives publishers a choice about participation in generative AI search experiences without affecting their standard search listings.
What This Means for Site Owners
For site owners tracking visibility in AI-driven search results, this report closes a measurement gap. Until now, there was no direct way in Search Console to see impressions generated specifically within AI features. The hourly to monthly date granularity also supports monitoring how AI visibility shifts after content changes, algorithm updates, or new AI feature launches.
The device and country dimensions make it possible to spot where AI visibility is concentrated, which can guide content decisions for specific markets. For those who prefer not to have their content used in AI features at all, the new toggle provides a direct opt-out mechanism.
FAQ
What is the Google Search Console Generative AI performance report?
The Generative AI performance report is a new expandable tab under the main performance report in Google Search Console. It shows how often URLs from a site appeared in generative AI features in Search and Discover, including impressions, pages, countries, devices, and dates.
Does the Generative AI performance report include click data?
No. The report does not include click data or query data. It focuses on impressions and visibility metrics such as pages, countries, devices, and date ranges.
How do I block my site from Google’s AI features?
Google has rolled out a toggle in Search Console that lets site owners opt out of their content appearing in or around AI features such as AI Overviews, AI Mode, and AI Overviews in Discover. The toggle controls whether content can be used for links or for AI grounding.
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This article summarizes reporting from seroundtable.com.