More relevant offers reach searchers with no extra setup work for advertisers, as Google Ads begins automatically pulling promotions such as coupons and deals from advertiser websites and applying them directly to eligible campaigns starting October 12, 2026.
The change applies only to Search and Performance Max campaigns that have linked location assets and do not already include promotion assets, and it ships as an opt-out feature rather than an opt-in one, meaning Google will turn it on by default unless advertisers actively disable it.
What automated promotions actually do
Automated promotions are designed to lift ad performance by attaching valid, website-sourced deals to ads without requiring manual setup. Google scans a connected website, identifies high-quality offers such as coupons and discounts, and surfaces them as promotion assets inside the campaign.
Promotion assets are a Google Ads feature that attaches an offer, such as a percentage off, a dollar amount off, or a free shipping line, to a text ad so the deal shows directly underneath the ad copy on the search results page. They are separate from sitelinks, callouts, and structured snippets, and they only appear on campaigns that Google has approved to show them.
The point of the new automation is to make sure ads reflect live offers on the site, so a searcher who clicks sees a price or deal that still applies rather than a stale one.
Which campaigns are affected
The rollout is narrow on purpose. To receive automated promotions, a campaign needs all three of the following:
- It is a Search campaign or a Performance Max campaign.
- It has linked location assets attached.
- It does not already have promotion assets set up manually.
Display, Shopping, and Discovery-style campaigns are outside the scope of this update, as are any Search or Performance Max campaigns that already use manual promotion assets.
How to opt out if you do not want it
Google is automatically opting advertisers in on October 12, 2026. The setting lives at the account level, not the campaign level, so turning it off covers every eligible campaign in the account at once.
To disable automated promotions:
- Open Google Ads and sign in to the relevant account.
- Go to the account-level settings for automated assets.
- Find the entry labeled Automated Promotions.
- Switch the toggle from On to Off.
Advertisers who want to keep some promotions manual and let Google add others can leave automated promotions on, since manual promotion assets on a campaign already prevent the automation from running on that campaign.
Why Google is doing this now
Google has offered automated promotions as a feature for some time. The October 12 announcement is a communications push rather than a product launch, telling advertisers that the feature exists, what it covers, and how to turn it off.
The underlying goal is ad relevance. An ad that shows a current 20 percent off coupon is more useful to a searcher and more likely to earn a click than an ad that shows nothing or shows an outdated offer. By sourcing them from the website itself, Google removes the manual work of keeping promotion assets in sync with whatever is live on the site.
What advertisers should check before October 12
The automation pulls from the advertiser’s own website, so the quality of what ends up in ads depends on what is on the site. A few things worth reviewing:
- Active promotions on the site, including coupon pages, sale banners, and footer deal links, since Google will read these and decide what counts as a high-quality promotion.
- Any seasonal or limited-time offers that should not run in ads once they expire on the site.
- Linked location assets, since the automation only fires on campaigns that have them attached.
- Existing manual promotion assets, since their presence on a campaign blocks the automation for that specific campaign.
Advertisers who want full control can opt out at the account level before October 12 and continue managing promotion assets by hand. Advertisers who would rather hand the work to Google can leave the setting on and audit the resulting promotion assets after the rollout to confirm the right offers are being picked up.
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FAQ
When does Google Ads start adding automated promotions?
Google Ads will start automatically extracting promotions from advertiser websites and applying them to eligible campaigns on October 12, 2026.
Which campaigns receive automated promotions?
Only Search and Performance Max campaigns that have linked location assets and do not already include manually set promotion assets are eligible.
How do I turn off automated promotions in Google Ads?
Go to account-level automated assets settings, find Automated Promotions, and switch the setting to Off.
This article summarizes reporting from seroundtable.com.