Zoom enterprise customers can now confirm that the person on a video call is a real human, through new proof of human badges that appear beside verified participants. The badges come from World, the Sam Altman-backed identity project, and the rollout went live globally in the Zoom Marketplace, announced Oct. 19, 2026. Companies often make vital decisions on Zoom, including closing deals, holding board votes, and approving fund transfers.
How do proof of human badges work?
To display a badge, a participant verifies through World ID. The system compares three things: an image captured by World’s iris-scanning Orb device, a live selfie taken at the time of verification, and the participant’s live video feed during the call. The system compares those three before displaying a Human Badge visible to other meeting participants.
- An image captured by the iris-scanning Orb device is one of the three inputs the system compares.
- A live selfie records the person at the moment of verification.
- A live comparison checks that against the camera feed during the call.
Which firms are using the technology?
World first announced the Zoom integration in April, when it was in limited beta with VanEck Funds. The feature is now available to all Zoom enterprise customers worldwide. World (Tools for Humanity) said that "Bain Capital, OpenExchange, Outtake, Pantera Capital, and VanEck Funds are initial design partners utilizing the technology."
Why businesses are adopting human verification
As synthetic video and audio grow more lifelike, seeing someone on live video is no longer a guarantee that they are who they appear to be or that they are even a person. The need is measurable. According to a 2025 Gartner survey of cybersecurity leaders, 62% of respondents said their organization had been subjected to a deepfake attack in the previous year.
Two cases show the stakes. In 2024, an employee at engineering firm Arup transferred about $25 million after scammers impersonated executives during a video conference. In February, suspected North Korea-linked hackers used fabricated video feeds in fake Zoom meetings to trick crypto and fintech companies into installing malware. World said in a statement that "World ID for Zoom is designed to protect sensitive, high-stakes conversations by proving that a real and unique human is present."
What the deepfake trend means for your website
Seeming convincing is not the same as having a confirmed identity. The practical point for marketers and site owners is that seeing someone on live video no longer confirms that they are who they appear to be. The response Zoom and World are selling is a verifiable identity signal tied to a real person. The online equivalent is to think about how your own business identity is presented across more than one channel.
When you audit a site, that turns into concrete checks: whether your contact details, legal name, and company information are consistent and current, and whether a visitor can verify a request through a documented second step rather than trusting what they see on a screen.
What to do now
- Map which of your workflows involve high-value actions over video, such as transfers, contract signing, and board votes, and flag those as the ones that need identity verification.
- If your company runs Zoom enterprise, check the Zoom Marketplace for World ID for Zoom and decide whether verified badges fit your highest-stakes meetings.
- Document a verification step for payment or vendor-change requests that does not rely on seeing a face on video alone.
- Review the contact and business identity information on your website so partners can confirm you through a second channel.
- Brief your team on the Gartner finding that 62% of surveyed organizations reported a deepfake attack in the previous year, so staff treat live video as one signal rather than proof.
FAQ
What is the Zoom proof of human badge?
It is a visible indicator shown during Zoom enterprise calls when a participant has verified their identity through World ID. The system uses World’s Orb device to iris-scan the person, then matches that against a live selfie and the participant’s video feed before displaying the badge to other attendees.
How does World ID verify that someone is human on Zoom?
World ID combines an iris scan from the Orb, a live selfie, and the live video feed from the call. The system compares those three before displaying a Human Badge visible to other meeting participants.
Why is Zoom adding human verification for video calls?
The feature targets AI deepfake fraud on video calls. In 2024, an Arup employee transferred about $25 million after scammers impersonated executives, and in February suspected North Korea-linked hackers used fake Zoom meetings to deliver malware to crypto and fintech companies.