Blog
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How to build a defensible SEO budget for 2027
Frame SEO as a portfolio with a maintenance floor, a growth budget, an experimentation fund, and scenarios, so it adapts when search…
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Use Claude for SEO Research. Don’t Let Claude Do SEO.
Claude accelerates SEO research but can quietly produce duplicates and cannibalization when given execution authority. Here’s how to keep humans in charge…
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Weekly Search Recap: Google September 2026 Spam Update Rollout, AI Overviews Changes, and Bugs Across Maps and Local Service Ads
A look at the first and second waves of the Google September 2026 spam update, AI Overview citation tests, new Google Maps…
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Google Rolls Out August 2026 Spam Update
Google’s August 2026 spam update targets policy-violating ranking practices. Site owners get clearer signals about which tactics now carry risk.
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How to Build an AI SEO Agent for Keyword Research and Content Briefs
Learn how to set up an AI SEO agent that clusters keywords and creates content briefs, with a step-by-step workflow and tested…
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Google AI Overviews Testing Citation Cards At The Bottom On Desktop
Google is testing AI Overview citation cards stacked at the bottom of desktop results. See the new layout compared to the right-side…
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Google: Old Position 1-10 Ranking Is Hard To Map For Site Owners
Google says the classic position 1-10 ranking is hard to map for modern search results, which now mix AI Overviews, featured snippets,…
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Google Tests URL Tracking Parameters in AI Overviews and AI Mode
Google appears to be testing tracking parameters on links inside AI Overviews and AI Mode, which would clarify click attribution from AI-driven…
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Google Tests 3 Products In Grid That Expands To More
Google is testing a more products grid in Search that can show three, four, or five items across, adjusting based on layout…
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Google Updates AI Content Guidelines: Factcheck and Review AI-Generated Content for Accuracy
Google updated its generative AI content guidance to tell publishers to manually factcheck AI-generated text before publishing, citing model hallucinations.
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Google AI Overviews Expand Into Team Rosters
Google’s AI Overviews are now generating full sports team rosters directly in search results, pushing team site links further down the page.
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7 ways to use AI for the SEO work that matters
Most AI-for-SEO advice focuses on writing faster. The real opportunity is using AI for the harder, strategic work: experiments, topical gaps, data
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Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button
Google now expands AI Overviews by default for some queries, showing the full AI Mode answer and an Ask anything box without…
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Google AI Overview Easter Egg Responds to Blank Searches With a Nuts Joke
A blank Google search triggers an AI Overview that jokes about nuts and lists how many times d, e, and z were…
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OpenAI Unveils Dots Agents and GPT-6.1 Sol, Sidesteps Security Questions at Developer Conference
OpenAI introduced Dots, an always-on AI agent, and GPT-6.1 Sol at its annual developer conference, while declining to address a delayed model…
