The data includes impressions and clicks for the pages that surfaced through these surfaces. It does not include the underlying image, so a property owner can see how often a page appeared but not which photo a user submitted.<\/p>\n
Why this data is new and not a relabel<\/h2>\n
Before this change, multimodal impressions were not counted in the Web totals at all. The performance report now shows new data rather than repackaging existing rows, which means properties that relied on the old Web filter may see corresponding shifts in their historical impression and click counts once the new search type is available. A handful of site owners noticed drops in Web impressions starting on the 10th of the month that lined up with the introduction of the filter, and Google confirmed that those counts were not part of the previous report.<\/p>\n
How to use the new filter in the Performance report<\/h2>\n
The filter sits at the top of the Performance report alongside the existing date range and search type controls. Selecting Multimodal under Web changes the entire report to image-driven search activity for the chosen date range. The Export button still works, so the filtered numbers can be pulled into a spreadsheet or analytics tool for deeper review.<\/p>\n
Because image-based searches do not produce typed query strings, the queries dimension is unavailable in this view. The pages and countries dimensions remain visible, which gives a practical way to see which URLs are being surfaced through visual discovery and where those users are located.<\/p>\n
What still does not have query or click data<\/h2>\n
The same limitation that applies to the Generative AI performance report still applies here. Multimodal searches do not expose the underlying text query, and clicks are reported at the page level rather than the query level. For owners of image-heavy sites, the value is in the impression counts for pages rather than in any keyword breakdown.<\/p>\n
Where the rollout stands<\/h2>\n
The Multimodal search type is rolling out globally in Search Console. Google indicated the integration started the day the filter was announced, and a property will begin to show Multimodal data once it starts receiving traffic from any of the four supported surfaces. Visibility into which images triggered a result is not part of the report, and the change does not affect how text-based searches are counted.<\/p>\n
For a broader view of how a site performs across a service area, including where it appears in local search results, rank position mapped across locations is what a geo grid report shows, and SEOScanPro’s GEO Grids<\/a> do this.<\/p>\n It measures impressions and clicks for web results triggered by queries that use an image, photo, or screenshot, including traffic from Google Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click Search this image option.<\/p>\n The data is new. Google confirmed that multimodal impressions were not previously counted in the Web totals, so historical numbers may shift once the new search type is available in a property.<\/p>\n Multimodal searches mostly use images instead of text, so specific query strings are not available for this traffic. The pages and countries dimensions still work in the filtered report.<\/p>\nFAQ<\/h2>\n
What does the Multimodal filter in Search Console measure?<\/h3>\n
Is this data new, or was it already inside the Web filter?<\/h3>\n
Why is the queries dimension missing for multimodal searches?<\/h3>\n
Related coverage<\/h2>\n
![\"A](\"https:\/\/seoscanpro.ai\/shots\/geo-grid-v4.webp\")
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