Google Search Console now offers AI performance reports and a dedicated search generative experience control to every eligible account globally, giving site owners a clearer window into how their pages surface in AI-driven search features. The rollout brings two long-requested measurement surfaces into the same console that already tracks clicks, impressions, and indexing, so publishers can finally see generative traffic next to traditional search data.<\/p>\n
Search Console first began surfacing AI-related query signals earlier this year as a beta, limited to a subset of property owners. That experiment is now becoming a default part of the product, alongside a separate toggle that controls whether a site can appear inside AI-generated layouts in the main search results. Together, the two additions give site owners a measurement view and an opt-out lever for the same underlying feature.<\/p>\n
The AI performance surface in Search Console is built around the same query, URL, and country filters that exist in the traditional Search Results report. The difference is that every row in the report is filtered to traffic that originates from AI-generated search experiences, such as the AI Overviews and AI Mode layouts that Google has been expanding across markets.<\/p>\n
Each row exposes the standard set of Search Console metrics: total clicks, total impressions, average click-through rate, and average position. Because the dimensions are shared, site owners can sort generative traffic by query, by landing page, or by country, and compare the click-through behavior of AI-driven impressions against regular blue-link impressions within the same property.<\/p>\n
For publishers who have watched AI Overviews absorb queries that used to send clicks to individual sites, the report turns a previously opaque channel into something measurable. A page owner can now answer specific questions with Search Console data, such as which queries that triggered an AI Overview still produced a click on their listing, which pages lost impressions once an AI summary appeared above them, and how click-through rate differs between the generative layout and the standard results.<\/p>\n
Alongside the reporting change, Search Console has added a setting under the sections list labeled “Search generative AI (in beta).” That section exposes a per-property toggle that controls whether the property can appear inside AI-generated search experiences at all.<\/p>\n
The toggle has three states. The first state lets Google include the property in generative AI surfaces. The second state opts the property out of appearing inside AI Overviews, AI Mode, and similar layouts while leaving indexing and standard search rankings untouched. The third state, an advanced option, opts the property out of generative AI surfaces and additionally blocks the site from being used as a source for the underlying answers that those AI layouts generate.<\/p>\n
Each state takes effect within a few months of being saved, so the change is not immediate. Search Console shows a confirmation when the new state has been applied, and the previous choice remains visible until the new one goes live.<\/p>\n
Google has stated that the AI performance reports are now available to all Search Console users with verified property ownership, once a property has accumulated enough AI-related impressions to pass an internal data threshold. Properties that have not yet generated enough AI traffic will see the report area but with an empty dataset.<\/p>\n
The search generative AI control is available across Search Console as a whole, including for property owners who do not yet see meaningful data in the AI performance report. This means a site owner can decide whether to opt in or out before their traffic from AI layouts is large enough to measure, which matters for publishers who want to set policy in advance rather than react once AI traffic shows up in their analytics.<\/p>\n
Because the AI performance report shares dimensions and metrics with the standard Search Results report, the most useful workflow is to compare the two side by side for the same date range. A property owner can pull a query list from the standard report, then re-filter the same list through the AI performance view to see how each query behaves when it triggers a generative layout.<\/p>\n
The same comparison works at the URL level. A page that drives steady clicks through standard search can be checked against its AI Overview performance to see whether impressions shift when a generative summary sits above it, and whether the click-through rate on the source link inside the AI layout is higher or lower than the page’s regular listing.<\/p>\n
For local businesses and multi-location brands, the country filter makes it possible to see which markets are already generating AI Overview impressions and which are not yet. That geographic split is useful when planning content for regions where Google’s generative features have rolled out later.<\/p>\n
The first practical step is to open Search Console, confirm that the AI performance section is visible for each verified property, and note whether data has populated yet. If the property already shows impressions, the report can be used immediately to identify which queries and pages are surfacing inside AI layouts.<\/p>\n
The second step is to decide on the search generative AI control. The default state lets Google include the property in generative experiences, which is the right choice for publishers who want to remain visible inside AI Overviews and AI Mode. Publishers who prefer not to appear in those layouts can use the second state to opt out of inclusion. Publishers who do not want their content used as source material for AI answers at all can use the advanced third state to block both inclusion and underlying use.<\/p>\n
The third step is to revisit both the report and the toggle after the change takes effect, which Google says happens within a few months. Once the new state is live, the AI performance report will reflect whether the property is still appearing in generative layouts, and the data can be used to confirm that the chosen policy matches the actual traffic pattern.<\/p>\n
For businesses that want to see how their own pages render inside AI search, an AI visibility scan reports what an AI agent finds when it reads the site, including which pages get pulled into AI answers and how the brand appears in those responses.<\/p>\n
The AI performance report is a Search Console view that filters clicks, impressions, click-through rate, and average position to traffic that comes from AI-generated search experiences such as AI Overviews and AI Mode. It shares the same query, URL, and country dimensions as the standard Search Results report, so generative traffic can be compared directly with regular search traffic for the same property.<\/p>\n
The search generative AI control is a per-property toggle in Search Console that determines whether a site can appear inside AI-generated search experiences. The default state allows inclusion, a second state opts the property out of appearing in AI Overviews and AI Mode while keeping normal search unchanged, and a third advanced state additionally prevents the site from being used as source material for the answers those AI layouts generate. Changes take effect within a few months.<\/p>\n
The AI performance report is available to all Search Console users with verified property ownership, once a property has accumulated enough AI-related impressions to populate the view. Properties that have not yet reached that threshold see the report area with an empty dataset. The search generative AI control itself is available to all property owners, including those who do not yet have reportable data.<\/p>\n
![\"SEOScanPro,](\"https:\/\/seoscanpro.ai\/shots\/og-home.jpg\")
<\/a><\/p>\n