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<\/a><\/p>\nThe site audit tool runs a full technical audit of a site and shows the measured result behind every check. Open the site audit tool<\/a>.<\/p>\n
Google Merchant Center AI Performance Insights now break down AI Search intent, AI Search terms, and AI attributes, giving merchants three new lenses on how their listings appear inside Google’s AI-powered results. The additions, spotted on the live report interface, build on a dashboard that first launched in July and has been expanding to more regions through early September.<\/p>\n
The AI Performance Insights report inside Google Merchant Center now includes three new reporting sections that look at how product data performs in AI-driven searches. The update was spotted in the live interface and screenshotted on X, where the observer confirmed the dashboard now groups its metrics under AI Search intent, AI Search terms, and AI attributes.<\/p>\n
Google revised its supporting help page for the report at the same time, publishing numerous changes that walk through the new sections and what each one measures.<\/p>\n
The AI Search intent section shows how products match customer AI searches. In practice, this is a view of whether the products a merchant is submitting line up with the queries that Google’s AI surfaces are running for shoppers.<\/p>\n
The AI Search terms section recommends improving visibility by including popular terms in product descriptions for items that already appear in AI searches. In other words, the report looks at which products are being picked up by AI results, then points to the wording that could be added to descriptions to push that visibility further.<\/p>\n
The AI Attributes section recommends increasing visibility by adding missing attributes to products that show up in AI searches. Where the terms section is about language, this section is about structured data: the colour, size, material, or category fields a product feed is missing, and that AI surfaces look at when deciding which products to return.<\/p>\n
Read together, the three additions shift the report from a single performance summary into a diagnostic tool. Merchants can see the gap between what AI search surfaces are looking for and what their product feed actually supplies, then close it with better copy or better attributes.<\/p>\n
For product feeds that already appear in AI results, the terms and attributes views point to the next step: more coverage and more relevance, rather than chasing entry into AI results in the first place.<\/p>\n
The AI Performance Insights report launched in July, and Google has been rolling it out to more regions since the start of September. The new intent, terms, and attributes sections are part of that same surface, so merchants who only recently gained access to the report should expect to see the additional sections appear as the wider rollout progresses.<\/p>\n
AI Performance Insights is a Google Merchant Center report that looks at how products perform in Google’s AI-powered search results. It launched in July 2026 and has been expanding to more regions since early September, with new sections for AI Search intent, AI Search terms, and AI attributes added in September.<\/p>\n
AI Search intent shows how products match customer AI searches. AI Search terms recommends popular terms to add to product descriptions for items already appearing in AI searches. AI Attributes recommends missing attributes to add to those same products to increase their visibility.<\/p>\n
The report turns AI search visibility into something measurable and actionable. Instead of guessing why a product does or does not appear in AI results, merchants can see the intent behind the queries, the terms AI surfaces respond to, and the attributes still missing from the feed, and act on each one.<\/p>\n
The site audit tool runs a full technical audit of a site and shows the measured result behind every check. Open the site audit tool<\/a>.<\/p>\n<\/a><\/p>\n