{"id":1264,"date":"2026-10-08T18:06:52","date_gmt":"2026-10-08T18:06:52","guid":{"rendered":"https:\/\/seoscanpro.ai\/blog\/google-tests-ai-overviews-side-panel-hotel\/"},"modified":"2026-10-08T18:06:53","modified_gmt":"2026-10-08T18:06:53","slug":"google-tests-ai-overviews-side-panel-hotel","status":"publish","type":"post","link":"https:\/\/seoscanpro.ai\/blog\/google-tests-ai-overviews-side-panel-hotel\/","title":{"rendered":"Google Tests Moving AI Overviews to the Side Panel for Hotel Searches"},"content":{"rendered":"<p>Hotel searches on Google are getting a quieter AI Overview, with the generated summary moved from the top of the results page to a slot at the bottom right, directly under the hotel&#8217;s knowledge panel. The change gives the listing itself, including photos, prices, reviews and booking links, more room to breathe before any AI-generated text appears.<\/p>\n<h2>What the new hotel layout looks like<\/h2>\n<p>In the standard arrangement, the AI Overview renders at the very top of the search results, above the knowledge panel and organic links. Under the new test, the hotel knowledge panel keeps its usual position, and the AI Overview sits beneath it on the right-hand side of the page. Screenshots shared publicly show the generated summary still carries the same design and source links as the top-of-page version, just relocated to a side panel beneath the main hotel block.<\/p>\n<h2>Why the placement change matters<\/h2>\n<p>Where AI text sits on a results page shapes how visible it is, and how much of the screen it claims before a user reaches the rest of the listing. Putting the AI Overview lower on the page, after the knowledge panel, leaves room for the panel&#8217;s photos, address, review snippet, and booking options to do their work first. For hotels, that is the section that drives direct clicks to booking sites, maps, and review profiles, so a test like this directly affects which parts of the page earn the first glance.<\/p>\n<h2>How Google decides what to show in the AI Overview<\/h2>\n<p>AI Overviews are generated summaries that pull from multiple web sources and present a short answer with links to the underlying pages. For hotel queries, the summary tends to combine information about the property, the surrounding area, amenities, and frequently asked travel questions. Moving the summary lower on the page does not change the content it shows, only the order in which a searcher sees it relative to the standard knowledge panel content.<\/p>\n<h2>Who can see the test<\/h2>\n<p>The side-panel placement is currently a limited test, not a full rollout. That means only some searchers on some queries will see the AI Overview beneath the knowledge panel rather than at the top of the page. The test sits alongside a broader set of changes Google has been making to AI Overviews in local panels, where the generated summary is being repositioned in different layouts to measure how users interact with it.<\/p>\n<h2>What hotel marketers and SEOs should watch<\/h2>\n<ul>\n<li>Monitor click-through patterns from the hotel knowledge panel. A lower AI Overview may shift the share of clicks between the panel, the AI summary, and the organic results below.<\/li>\n<li>Keep the hotel&#8217;s knowledge panel data clean: hours, address, category, photos, and structured markup all still feed the panel that now sits above the AI text.<\/li>\n<li>Track which queries surface the side-panel test. Hotel searches in test markets may produce different click behaviour than the same query in markets still on the top-of-page layout.<\/li>\n<li>Watch for related AI Overview placement tests in local panels, since hotel queries are part of a wider experiment with where generated summaries appear on local results.<\/li>\n<\/ul>\n<h2>FAQ<\/h2>\n<h3>What is changing about AI Overviews in Google hotel search?<\/h3>\n<p>Google is testing a new placement where the AI Overview appears under the hotel knowledge panel on the right-hand side, instead of at the top of the results page.<\/p>\n<h3>Does the AI Overview still contain the same information for hotels?<\/h3>\n<p>Yes, the content and source links appear to be the same. The change is the location on the page, not the type of summary shown.<\/p>\n<h3>Is the new hotel AI Overview layout live for everyone?<\/h3>\n<p>No, it is a limited test. Only some users and some hotel queries will see the side-panel placement, while others will still see the AI Overview at the top of the results.<\/p>\n<h2>Try the AI visibility report<\/h2>\n<p><a href=\"https:\/\/seoscanpro.ai\/ai-visibility\"><img decoding=\"async\" data-src=\"https:\/\/seoscanpro.ai\/shots\/og-home.jpg\" alt=\"SEOScanPro, which includes the AI visibility report\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/p>\n<p>The AI visibility report runs a full technical audit of a site and shows the measured result behind every check. <a href=\"https:\/\/seoscanpro.ai\/ai-visibility\">Open the AI visibility report<\/a>.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is changing about AI Overviews in Google hotel search?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google is testing a new placement where the AI Overview appears under the hotel knowledge panel on the right-hand side, instead of at the top of the results page.\"}},{\"@type\":\"Question\",\"name\":\"Does the AI Overview still contain the same information for hotels?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the content and source links appear to be the same. The change is the location on the page, not the type of summary shown.\"}},{\"@type\":\"Question\",\"name\":\"Is the new hotel AI Overview layout live for everyone?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, it is a limited test. Only some users and some hotel queries will see the side-panel placement, while others will still see the AI Overview at the top of the results.\"}}]}]}<\/script><\/p>\n<hr style=\"margin:2.5em 0 1em;opacity:.35\" \/>\n<p style=\"font-size:.85em;opacity:.7\">This article summarizes reporting from <a href=\"https:\/\/www.seroundtable.com\/google-hotel-ai-overviews-42146.html\" target=\"_blank\" rel=\"nofollow noopener\">seroundtable.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing AI Overviews at the bottom of hotel knowledge panels instead of the top. Here is what the new layout looks like and why it matters.<\/p>\n","protected":false},"author":1,"featured_media":1263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Google Tests AI Overviews in Hotel Side Panel","rank_math_description":"Google is testing AI Overviews under hotel knowledge panels instead of at the top of the page. See what the new layout looks like and what it means for hotels.","rank_math_focus_keyword":"google ai overviews hotel","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_robots":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates"],"_links":{"self":[{"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":1,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1265,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoscanpro.ai\/blog\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}