Google is testing a new label that places a clear title above the sitelinks inside its sponsored search results, making it easier to see which advertiser owns the additional links. The label reads “more from [advertiser name]” and is shown together with the advertiser’s favicon and business name, giving shoppers a stronger signal of who is behind each paid placement.<\/p>\n
The test adds three visible elements above the cluster of secondary links that appear under a top text ad:<\/p>\n
The result is that a sponsored block now looks closer to a small brand card, with a name, an icon, and a set of curated destinations, rather than a row of unlabeled links.<\/p>\n
Putting a brand name and favicon above the sitelinks turns the lower portion of an ad from an anonymous list into a branded unit. Shoppers who scan past the first headline can still tell, at a glance, that every link underneath came from one company. For brands bidding on their own terms, that visual ownership is a clear win because it reduces the chance that a competitor’s ad looks like part of the same block. For brands running across sitelinks pointing to different product categories, it also sets clearer expectations about what each link will lead to.<\/p>\n
The same label works in the other direction too. A heading such as “more from [advertiser name]” makes it obvious when a set of secondary links all route to one advertiser, so nobody mistakes a bundle of paid sitelinks for organic shortcuts or for links from a different site. That extra clarity is the main reason the test exists.<\/p>\n
The format has only been seen in limited testing and is not visible to every searcher. The visual itself was shared in a public screenshot, which is the only public evidence so far that Google is running the experiment. Because Google routinely rolls small UI changes out to a slice of users before deciding whether to keep them, advertisers and SEOs should treat this as a pilot rather than a confirmed launch. Tracking tools that capture SERP features can confirm whether the label appears for a given keyword and location.<\/p>\n
Three signals are worth watching while the test is live:<\/p>\n
If Google ships the feature more broadly, sitelinks in sponsored results will read less like a plain list and more like a small brand panel, with the company name and icon doing the work that headlines once had to do alone.<\/p>\n
Google is testing a header titled “more from [advertiser name]” placed above the sitelinks under a top text ad, along with the advertiser’s favicon and brand name.<\/p>\n
Yes. The label pairs the phrase with the advertiser’s favicon and the advertiser’s name, so the sitelink cluster is clearly tied to one brand.<\/p>\n
No. The change has only been spotted in a limited test and is not visible to every Google user.<\/p>\n